HP has announced a leadership transition within the HP Industrial, Labels & Packaging division. Roi Liraz has been announced as the new head of the Labels and Packaging Product Team, effective April 1, 2025.

Liraz brings a wealth of experience and technical expertise to his new role. Having spent 20 years with HP Indigo, he began his journey in process research before advancing to managing core technology teams in ink. Most recently, Liraz served as system engineering lead for the HP Indigo V12, where he played a pivotal role in aligning technology, business, and execution, ensuring seamless collaboration across teams.

The company says, “With his deep technical expertise, strategic mindset, and proven leadership in cross-functional program management, HP is confident Roi will drive the Labels & Packaging team toward new heights.”